Imagine summer fully: family grabbing for cold drinks and nibbles, sun blazing, laughing filling parks and beaches. Cue promotional cooler bags, hanging from shoulders, zippers glinting in the light, all front and centre displaying your logo. Your brand is the unsung hero keeping everyone’s lemonade frozen from rooftop barbeues to soccer sidelines.
Insulated cooler bags work rather nicely for summer marketing. They are the Swiss Army knife of promotional materials. Picnic warriors and office lunches alike respect a lunch bag that actually keeps things cool. The Advertising Specialty Institute projects that approximately nine out of ten consumers own branded bags, with the average bag getting over 3,300 impressions over its useful life. That is several borrowed eyeballs and cold packs.
On the road, they work also very hard. Forget about flopable, reusable totes made of paper gift bags that rip. See how your logo flies by dropping a robust, zippered cooler at a summer festival, corporate picnic, or charity golf game. Want to aim for the tailgate gathering? These are the MVP bags from sporting events. Masters of grills especially like them. Lunch stays cold; drinks stay frozen; your message tags along on every trip.
Let us explore the design together. Stitched handles make logic for greater lengths. For keys or sunscreen, side mesh pockets. Strong colors will also help your cooler stand out among a crowd. Either utilize a subtle flag label or add your brand conspicuously for the silent show offs. Following instances involving runaway mustard bottles, materials range from conventional poly to environmentally friendly RPET, all easily wiped clean.
Everything revolves on time. Roll out branded coolers before the family vacation starts, the first pool party of the year, or the concert season. Furthermore more important year round than a standard trophy any day is a logo-ed lunch bag tucked inside an employee appreciation box.
Reusable, practical items like these amply demonstrate how forward looking your company is. You are arming working parents, hikers, and carpool drivers to keep cool. Little yet effective insulating panels mean none drink warm Coke again. That pleasant feeling? It gets stuck to your brand all summer and most likely long after.
The suitable advertising cooler bags will not only be seen in the background of summer images but also fit the plans for next weekend. Every frozen grape and cold coffee pays a modest homage to your business, cooling next to the best of summer memories. Right now, that is great branding.